Consumer-Health Companies

Consumer behavior continues to shift as a result of the coronavirus pandemic. With this, consumer health companies must consider the stakeholders needs and interests. Three broad phases of consumer behavior are escalation, accumulation, and early recovery.

Consumer-health companies should consider three-part organizational response to COVID:

1. Protect people and the business
2. Adjust the front-end operations models
3. Build scenarios to enact further changes

Points on how consumer-health companies can support the stakeholders:

1. Consumers

– Educate Consumers
– Get products to people in new ways
– Play visible, purpose driven role

2. Customers

– Enable flexible product flows
– Bolster the online presence
– Become a trusted, transparent adviser

3. Employees

– Increase communication
– Change working norms
– Protect peoples health

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