Consumer behavior continues to shift as a result of the coronavirus pandemic. With this, consumer health companies must consider the stakeholders needs and interests. Three broad phases of consumer behavior are escalation, accumulation, and early recovery.
Consumer-health companies should consider three-part organizational response to COVID:
1. Protect people and the business
2. Adjust the front-end operations models
3. Build scenarios to enact further changes
Points on how consumer-health companies can support the stakeholders:
1. Consumers
– Educate Consumers
– Get products to people in new ways
– Play visible, purpose driven role
2. Customers
– Enable flexible product flows
– Bolster the online presence
– Become a trusted, transparent adviser
3. Employees
– Increase communication
– Change working norms
– Protect peoples health
We are LEADS Resources, a training and consulting provider in the area of Leadership Management, Human Resource, and Business Process Supply Chain. Check out our website for more information on our training about Business reset: How to start rebuilding your business resiliency for long recovery from COVID19 at https://leadsresources.com/.
Original Article: Mckinsey.com