Turning Great Strategy into Great Performance

Many companies spend an enormous amount of time and energy on strategy development, but often have little to show for their efforts. Research by consultancy firm Marakon Associates found that companies on average deliver only 63% of the financial performance their strategies promise. To help address this issue, Michael Mankins and Richard Steele of Marakon draw on their experience with high-performing companies and establish some basic rules for setting and delivering strategy.